Why I started RERISE

Hi, I’m Akbar, founder of RERISE.

I named RERISE at a point in my life when I was rebuilding. The thought in my mind was simple: after every low, there is a rise. That was what the name meant to me.

I also understood a recurring frustration personally. Plain water is essential but during work travel and exercise it can sometimes feel tasteless and not quite satisfying enough.

I was already using electrolyte and vitamin drinks on long working days, when travelling and during exercise. I wanted to develop one myself, with a formulation I had thought carefully about and a taste I would enjoy. That became RERISE.

Much of the branding I came across spoke mainly to intense training. My own days also involved hot London Underground journeys, walking between meetings and hours at a laptop. I wanted RERISE to fit that everyday life too.

I began developing it in June 2025, working with Parkacre on a formula with six electrolytes, vitamin C, vitamin B12, zinc and chromium. The individual sachets made sense to me: something I could keep in my bag and mix into water.

From November 2025 to May 2026, I kept going back to Lemon & Lime. I wanted the citrus and sweetness to feel balanced. Eight people were in the initial tasting group, and I also asked people to compare samples without knowing which brand they were drinking. The feedback I kept coming back to was that it tasted balanced and refreshing, neither too sweet nor too salty. I wanted the first sip to make you want to finish the glass. I needed to enjoy it myself, but I needed other people’s opinions too.

I chose to make RERISE in England with Parkacre in Lincolnshire because I wanted to build a British brand with a product made here.

After more than a year of development, this is the drink I wanted to make for myself. Now I want to hear what you think of it.